The brand 'Chevrolet' was taken from the last name of Louis-Joseph Chevrolet. He was born on Christmas day, 1878 in Switzerland and died in Detroit in 1941. His family moved to France in 1886 where he developed his interest in mechanics with his father, a watchmaker and bicycle maker, and at the Roblin Mechanic shop. He worked there and then at DeDion-Bouton, a French car manufacturer.
DeDion-Bouton was at that time was the largest car manufacturer in the world. In 1901 he moved to Brooklyn. In 1905, Fiat hired him as a racecar driver. The #16 Fiat that he drove in the 1905 Vanderbilt Cup Races, a 30 mile race on Long Island, finished in 10th place despite a broken wheel which occurred when he hit a telegraph pole on the 10th lap.